Business Writing

Read by the author. When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of Building a StoryBrand, over one million business leaders have...

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across is that most speakers and writers don't have a point....

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. In this revised and updated edition, the...

Two must-have classics together in one volume, On Writing Well and How to Write a Memoir, from acclaimed writer, editor, and scholar William Zinsser "On Writing Well is a bible for a generation of writers looking for clues to clean, compelling prose." –New York Times On Writing Well, which...

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the...

Elegant Legal Writing helps attorneys elevate their writing from passable to polished. Drawing on ideas from cognitive science, stylistics, and litigation strategy, the book teaches practical techniques by example using fast-paced chapters.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers....

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over....

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work...

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands....

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Listen to find out more....

One of Barack Obama’s longest-serving speechwriters reveals the public speaking lessons that will help you become a more confident and compelling communicator and leader. As a White House speechwriter, Terry Szuplat helped craft hundreds of speeches for President Obama. But when it came to...

TAKE THE PAIN OUT OF PRESENTATIONS. Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Written by presentation expert Nancy Duarte, the HBR...

Read by the author. Learn the keys to energizing your writing, engaging readers, and breaking out with influence. What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain...

Efficiently and effectively assess employees' performance. Are your employees meeting their goals? Is their work improving over time? Understanding where your employees are succeeding—and falling short—is a pivotal part of ensuring you have the right talent to meet organizational objectives...

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy....

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own....

The ability to effectively absorb, retain, and apply knowledge isn't just valuable—it's essential.

If you listen to nothing else on communication, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you speak more authentically, express your ideas with clarity and impact, and win over your audience. This book will inspire...

These techniques, tactics, exercises, habits, and axioms will help you write clearly, concisely, vividly, and with emotion, the cornerstone of persuasion.

Over the past 6 years, Nicolas Cole has ghostwritten for more than 300 different industry leaders, C-Suite executives, founders of Silicon Valley startups, venture capitalists, and even Olympic athletes, Grammy-winning musicians, and New York Times bestselling authors.

Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds....

The Complete Book of Grant Writing is the ultimate grant book that shows you how to write a grant proposal if you're seeking funding through government grants, foundation grants, and specialty grants.

Nonfiction doesn’t mean no fun. Write a money-making book that delivers meaningful impact. Self-Publish & Succeed is your step-by-step guide to writing, publishing, and marketing a book that will get attention, explode your career, and change people’s lives - including yours....

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list...

If you listen to nothing else on communication, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you speak more authentically, express your ideas with clarity and impact, and win over your audience. This book will inspire you to ask better questions to get more out of every discussion; listen for emotions and cues, not just facts; use visuals persuasively and effectively; sharpen your business writing to ensure your message sticks; and manage negative emotions during stressful conversations.

You know AI can help. You just freeze when facing the blank prompt box. Prompt Engineering For Real Work taught the principles. This book gives you the recipes. 100 battle-tested prompts organized by business function — ready to copy, customize, and paste into ChatGPT, Claude, Gemini, or any AI tool you use. Each prompt includes the complete template, an explanation of why it works, customization guidance for your industry, and a real output example so you know what to expect. What's inside: 15 Marketing & Content prompts — blog posts, social calendars, email campaigns, SEO briefs, ad ...

In Writing Rediscovered, author and writing scholar Elizabeth Wardle invites you to transform your approach to writing through nine powerful "threshold concepts." These foundational ideas will reshape how you think, feel, and act as a writer.

Over the past 6 years, Nicolas Cole has ghostwritten for more than 300 different industry leaders, C-Suite executives, founders of Silicon Valley startups, venture capitalists, and even Olympic athletes, Grammy-winning musicians, and New York Times bestselling authors. In 2017, Cole founded the first ghostwriting agency specializing in opinion articles online, and to date has ghostwritten more than 3,000 articles (under other people's names).

What if your book could build you a $100K business? What if it becomes a turning point in your career and life? Most creators think a book is something you publish after you’ve made it. In reality, a strategically written, authority-building book is the fastest way to become the person your industry turns to. One Book To $100K reveals the book to business transformation, a practical and proven path for committed creators, coaches, consultants and professionals who want to step out of obscurity, claim their expertise, and build a profitable business they’re proud of. You’ll learn how ...