We're digging into one of the most misunderstood tools in a photographer's marketing kit — the local lead magnet for photographers. If your freebie is attracting followers from across the country (or across the ocean) instead of clients in your city, this episode is the fix.

On this episode:

• Why generic lead magnets fill your list with the wrong people — and how to make yours hyper-local
• Lead magnet ideas by genre: destination, newborn, family, senior, wedding, branding, and pet photography
• How to repurpose your existing blog content into a powerful, city-specific freebie without starting from scratch
• Get Alison's Local Lead Magnet Playbook

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Local Lead Magnet Playbook
• Leave a review in Apple or on Spotify
• Find Alison on IG @‌alisonbellphotog
• Find Melissa on IG @‌pictureperfectrankings
• Used #getbookedpodcast on socials!