Still trying to grow your firm by working more hours? That approach has a ceiling.

Ryan Lazanis, CPA and founder of Future Firm, shares what he learned building and selling an online accounting firm from scratch, and why most firm owners stay stuck running a practice instead of a business. You will hear why clarity on what you actually want comes first, why your service packages need to sell a transformation instead of a task list, and how to price based on value without relying on timesheets.

Learn why the human experience is what clients value most in an era of automation, and how defining your purpose early changes every decision you make after that.

This episode gives you a practical framework for building a firm that gives you freedom and growth. Tune in to People You Should Know: Ryan Lazanis and start designing the business you actually want.

Episode resources:

• Website: https://anderscpa.com/
• If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com
• Check out the Virtual CFO Playbook Course: https://anderscpa.com/virtual-cfo-services/vcfo-playbook/

Quotes

- Ryan Lazanis: "I've never had a client come to me and say they're leaving their accountant because they're not doing monthly depreciation on their fixed assets. We're listing a checklist in a package that has zero value to the client."

- Adam Hale: "Lack of intentionality is one of the biggest missteps of most small business owners. They just think if they work really hard, they'll achieve these things. That's just not possible without a concrete vision."

- Tom Wadelton: "If I'm doing all those things, when I take time off, those things stop or get broken. And now I'm working on vacation."

- Ryan Lazanis: "The firms that are going to be more human are the ones that are going to win in the end. People still want to deal with people."

Ryan Lazanis is a CPA and the founder of Future Firm, a coaching company that helps accounting firm owners unlock freedom and growth in their businesses. He previously founded Zen Accounting, one of North America's earliest online accounting firms, which he scaled from scratch to acquisition in five years. Ryan's weekly newsletter reaches over 10,000 firm leaders with strategies for building modern, scalable, and systematized firms.

Newsletter: futurefirm.co/newsletter

The Modern CPA Success Show is the go-to podcast for accounting firm owners eager to enhance profitability and master Virtual CFO services. This podcast leverages combined expertise in delivering top-tier Virtual CFO services across North America.

Website: https://www.buzzsprout.com/2458888

Facebook: https://www.facebook.com/AndersCPA

LinkedIn: https://www.linkedin.com/company/anders-cpa/

Instagram: https://www.instagram.com/anderscpa/

YouTube: https://www.youtube.com/@andersvcfo

Tom Wadelton is a Partner and Virtual CFO at Anders, bringing over 20 years of financial expertise from his tenure at a Fortune 500 company. He has extensive experience spanning financial management, accounting o