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Brand Tangle

From Messy to Magnetic

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Brand Tangle

By: Professor McKennis
Narrated by: David G. Gregory
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Are you a business leader, entrepreneur, or nonprofit director struggling to make your brand stand out in a noisy world? Brand Tangle offers a fresh, story-driven approach to branding that cuts through confusion and chaos to reveal your brand’s true power.

Using an engaging fable format, this practical guide walks you step-by-step through clarifying your brand purpose, defining your unique personality, connecting deeply with your audience, and positioning your brand to make a lasting impact.

No jargon. No fluff. Just honest, actionable advice paired with real-world examples and tools designed to help you untangle your brand’s spaghetti mess—one strand at a time.

Whether you lead a scrappy startup, a growing nonprofit, or an established company seeking fresh energy, this book will help you:

  • Discover your brand’s authentic story and purpose.
  • Align your team and stakeholders around a clear vision.
  • Build trust and loyalty with your ideal audience.
  • Measure and evolve your brand for lasting success.

Join the many leaders who have transformed their brands and amplified their impact by turning messy branding into a clear, confident, and compelling force. Your brand is waiting to be untangled—are you ready to take the first step?

©2025 Professor McKennis (P)2025 Professor McKennis
Business Development & Entrepreneurship Entrepreneurship New Business Enterprises Small Business Inspiring
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