Creating Superfans Audiobook By Brittany Hodak cover art

Creating Superfans

How to Turn Your Customers into Lifelong Advocates

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Creating Superfans

By: Brittany Hodak
Narrated by: Brittany Hodak
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Superfans aren’t just for pop stars and NBA teams.

What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again… and told their friends to do the same?

In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.

Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands. Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Mötley Crüe.

Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for wining—and keeping—customers. Brittany’s game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization.

Whether you’re launching a new business or running a hundred-year-old brand, Creating Superfans gives entire teams a shared playbook for tapping into the unmatched power of superfandom.

©2023 Brittany Hodak (P)2022 Brittany Hodak Marketing & Sales Customer Service Business Marketing
Practical Advice • Actionable Strategies • Valuable Business Insights • Clear Implementation Steps • Fresh Ideas

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I loved hearing all of the stories from her business and real life experience. I also loved the steps clearly given that I could take to create my own super fans in my business.

Great insights to the experience economy

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I’ve spent the last quarter century helping customers buy and optimizing how businesses help them along. Brittany presents a super framework to help you think through the process. As she says "The purpose of business is to create customers who create customers." I also like to say how would your experience be different if you made sure every customer gave you a 5 star review? Creating Superfans was written to allow us to share our 5 star reviews.

A Super Performance

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I just finished "Creating Superfans". I read a TON of self improvement and business books. A couple of secrets:

1) I don't finish most business strategy books b/c it's unnecessary. (You can usually understand everything after ~5 chapters.)
2) I typically find podcasts with the authors b/c they more succinctly deliver the info in 1-2 hours.

I read "Creating Superfans" from start to finish and I took notes!!!! The book covers a range of topics and there's no way to better deliver the info than to read/listen to it in its entirety. It resonated from start to finish and covered business strategies (and philosophies) that we've hodgepodged together over the years into one very well-written blueprint. I've already gifted it to 10+ people and we're already integrating it into our organization.

Nailed it!

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Brittany’s grasp of the Right Way to Win in Business is so Spot On! If you read of listen to this book, you will either be transformed or validated.

Simply the Best book on how to run a successful business from the Janitor to the CEO

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Wow! The content in this book is priceless. Brittany tells about her life and what she has done or shares what others have done to maintain top of mind or connect deeper with others. Anyone could have narrated; the fact that Brittany herself does gives this book so much more power. Brittany speaks with enthusiasm and invigorates life and meaning to her message. If you want to know how to create Super Fans in your life, this book needs to be listened to more than once and don't forget to take notes on some of her great ideas.

Great book to understand how to connect with your audience

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