HBR's 10 Must Reads on Strategic Marketing Audiobook By Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Philip Kotler, Fred Reichheld cover art

HBR's 10 Must Reads on Strategic Marketing

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Stop pushing products—and start cultivating relationships with the right customers.

If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you're really in; create products that perform the jobs people need to get done; get a bird's-eye view of your brand's strengths and weaknesses; tap a market that's larger than China and India combined; deliver superior value to your B2B customers; and end the war between sales and marketing.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2013 Harvard Business School Publishing Corporation (P)2022 Ascent Audio Career Success Decision-Making & Problem Solving Management Management & Leadership Marketing & Sales Motivation & Self-Improvement Sports Psychology Business Marketing

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