Between consumer demands for more personalized and greater data privacy and competitive pressures to provide better omnichannel customer experiences, brands are faced with a dilemma: Build a foundation for the future of customer relationships or lose relevancy in a crowded marketplace.

Doing this, however, is not without its challenges. While many enterprises are engaging in digital transformations in order to modernize and anticipate future changes, these efforts are often fraught with challenges and many fail to deliver the results promised.

The way to do this forms the foundation of House of the Customer. In this new audiobook from best-selling author Greg Kihlström with a foreword by Barry Padgett, CEO of Amperity, readers are guided through the elements of a one to one, customer-first, employee-driven enterprise that includes seven key elements, why they are important, and how to implement them. These seven elements are explained in terms of building your brand as a “house” for your customers and aligning people, processes, and platforms in a customer-centric manner driven by strategic key performance indicators (KPIs) and measured by tangible business outcomes.

Drawing on Kihlström’s experience working with top organizations as well as dozens of interviews with Fortune 500 customer experience leaders and industry-leading platform marketing technology executives and thought leaders for this audiobook and his podcast (The Agile Brand with Greg Kihlström), the blueprint to achieve a customer-centric, sustainable platform for growth is made tangible. House of the Customer is Kihlström’s eleventh book following Meaningful Measurement of the Customer Experience (2022), The Center of Experience (2020), and his Agile series which includes The Agile Brand (2018), The Agile Consumer (2019), and The Agile Workforce (2021).