How Hollywood and Harvard Partnered to Save Lives
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Narrated by:
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Giovannie Cruz
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By:
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Dan Lewis
Television is a very powerful medium, the value of which extends well beyond the escapism and entertainment that it brings into our homes. If you're a marketer, for example, you can use TV to introduce a new product to consumers and, via the magic of product placements, make it seem like a must-have item. After all, if your customers' favorite characters use your product, maybe your customers will too.
©2015 Dan Lewis (P)2016 Audible, Inc.
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