What knowledge and skills will I gain upon reading this book?

There's no limit to how much you can grow with our digital training! After reading this book, you'll build the digital marketing skills to promote yourself and your business online. You'll learn how to get noticed by the right people, and how to make the most of the web to achieve your goals. Everyone can benefit, regardless of their skill level, goals or background.

Why do I need to read this book?

Digital skills help us make the most of life, whether it’s getting the career you want, or being confident online. No-one should be held back because they don’t have the digital skills they need.

Who is this book for?

Everyone. Gain today's most in-demand skills, whether you're growing your business, starting a career, or just want to try something new. We’ve got a range of lessons and over 26 chapters of learning available to help take you where you need to go.

Remember, the more you learn, the more you earn!

In this book, you will learn what opportunities exist and how a website, videos or social media could help you reach your goals and you will learn:

1. How Search Engine Optimization (SEO) and Search Engine Marketing (SEM) work behind the scenes?

2. What makes a good keyword and makes your ads stand out. Three main elements: relevance, traffic potential and competition.
3. How to get the most from your keywords?

4. How to use negative keywords to make sure your ads don’t appear for people who aren’t potential customers? Which will save you a lot of money for ads.
5. How to use Google Keyword Planner and Google analytics that can help you improve your online business?

6. How to create a mobile social media campaign?
7. Which targeting options are available on social networks? And a few guidelines on creating mobile social ads.
8. How to use ‘phrase match keywords’, ‘exact match keywords’, ‘long tail keywords’ instead of ‘broad match keywords’ to boost your sales rate per click?
9. How to build your online shop effectively and internationally?
10. Do and Don’t for social media marketing in order to make your brand visible to people and driving sales.