It's Not About the Coffee Audiobook By Howard Behar cover art

It's Not About the Coffee

Leadership Principles from a Life at Starbucks

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It's Not About the Coffee

By: Howard Behar
Narrated by: Malcolm Hillgartner
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Howard Behar is one of three top executives who have helped shape one of the most recognized companies in the world: Starbucks. A widely acclaimed leader, Behar, with his signature energy, smarts, high expectations, and belief in people, has become a symbol of the soul and candor of the Starbucks culture.

In It's Not about the Coffee, Behar outlines his simple yet effective approach to success: focus on people over profits. He offers 10 fundamental leadership lessons we all need to practice as well as preach everyday, including clarity of purpose, listening, truth telling, accountability, and persistence. Each chapter explores one of these principles, incorporating inside stories of turning points in the development of Starbucks' culture and business, and offering inspiring advice.

©2007 Howard Behar (P)2007 Blackstone Audio Inc. Business Development & Entrepreneurship Management & Leadership Leadership Management Personal Success Entrepreneurship Personal Development Agricultural & Food Sciences Science

Critic reviews

"[S]haring anecdotes from Starbucks itself is Behar's strong suit....[T]he voice of experience and in-house examples from a popular company make for a decent read for those wanting to develop or refresh basic business leadership skills." ( Publishers Weekly)
"It's Not About the Coffee offers the true ingredients for enduring results: a set of proven principles we can all aspire to work and live by." (Bob Fisher, former chairman, Gap Inc.)

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All stars
Most relevant
Authentic words with a full history of the rich culture in the traditions of the brand. Excellent!

History of. Howard and Starbucks.

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I enjoyed all of the short stories and experiences of the author. Lots of great leadership tips we will put to use in our company. This book will be required reading for all of the leaders in our businesses.

Great ideas to help the leaders in our company

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Book gave out great methods on how to be a leader and how to run your business. narration was great, too.

Great book!

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Learned and got to reflect on the true importance of building an organization with longevity and putting people first always

Focusing on people. Creating a business with longevity

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Behar nails it! One of the top 5 books on leadership I've read/listened to.

Top Level Leadership

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