Predictably Irrational Audiobook By Dan Ariely cover art

Predictably Irrational

The Hidden Forces that Shape Our Decisions

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Predictably Irrational

By: Dan Ariely
Narrated by: Simon Jones
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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

Predictably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, which will change your understanding of human behaviour. And, by recognizing these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives, from drinking coffee to losing weight, from buying a car to choosing a romantic partner.

 Consciousness & Thought Creativity Personal Development Personal Success Philosophy Psychology Psychology & Mental Health Social Psychology & Interactions Witty Business

Critic reviews

'For anyone interested in marketing – either as a practioner or victim – this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times

‘A marvelous book that is both thought-provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.’ Jerome Groopman, New York Times bestselling author of How Doctors Think

‘PREDICTABLY IRRATIONAL is wildly original. It shows why—much more often than we usually care to admit—humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser.’ George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley
All stars
Most relevant
It is amazing with research to demonstrate how wrong our assumptions can be. I was surprised how honest we are given the chance to cheat.

Changes how you think

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The narration was really excellent and made the humor in the book really come across. Also enjoyed that many of the studies in this book were actually undertaken by the author and shows his curiosity with the subject.

Great narration and interesting studies

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it is using somewhat outdated references for 2023 and it would be worthwhile updated these (editing an audio book would not entail as much work as reprinting a book)

all of the things we've heard bits and pieces of all in one thoroughly enjoyable listen

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Each chapter presents a new experience that demonstrates how we are all essentially irrational. And it's very interesting to realize that. The narration is also great.

Delightfully instructive!

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Excellent book: sharply observed, insightful, inspiring. Fascinatingly well written and delightfully narrated. It doesn't get much better than this.

Fascinating and Delightful

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