RevOps Using AI is a practical guide for anyone who wants to use artificial intelligence to improve their revenue operations without falling for hype or making expensive mistakes.

Whether you're a business owner, a revenue operations professional, a sales or marketing leader, or anyone else responsible for making sure revenue keeps growing, this book gives you an effective process that protects you from costly mishaps and inefficiencies. The AI capabilities described in this book are available right now on Salesforce, HubSpot, Microsoft Dynamics, and every other major CRM platform, and many of them are already built into the tools you're paying for.

Topics include:

• How to use AI for precise audience targeting so your marketing budget reaches the right people
• How to create AI-driven campaign management systems that adjust in real time
• How to leveage AI to generate marketing content that appeals to your target audience
• How to engage prospects around the clock with conversational AI that captures leads outside business hours
• How to score and prioritize leads so your sales team focuses on serious buyers, not tire-kickers
• How to build a consistent, automated sales process that doesn't depend on your best rep's instincts
• How to use AI-powered coaching to close the performance gap between your top salesperson and everyone else
• How to create self-service tools that let prospects educate themselves without waiting for a callback
• How to onboard new customers so they don't disappear after the first sale
• How to predict churn before it happens by reading the signals your data is already sending
• How to unlock expansion revenue hiding inside your existing customer base
• How to turn your happiest customers into active advocates who refer new business without being asked