Running Lean, 2nd Edition Audiobook By Ash Maurya cover art

Running Lean, 2nd Edition

Iterate from Plan A to a Plan That Works

 Preview

Audible Standard 30-day free trial

Try Standard free
Select 1 audiobook a month from our entire collection of titles.
Yours as long as you’re a member.
Get unlimited access to bingeable podcasts.
Standard auto renews for $8.99 a month after 30 days. Cancel anytime.

Running Lean, 2nd Edition

By: Ash Maurya
Narrated by: Matthew Boston
Try Standard free

$8.99 a month after 30 days. Cancel anytime.

Buy for $16.87

Buy for $16.87

We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail - not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product.

What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2012 Ash Maurya (P)2020 Tantor Management & Leadership Management Marketing
All stars
Most relevant
I like it because I can use the PDFs and the graphs for practical use not only and the theory of a book not always practical enough which is I like this book for that reason.
it give me a sense of make a successful startup business

Good outlines how to build a startup business

Something went wrong. Please try again in a few minutes.
Great delivery, well structured and the best handbook to put LEAN framework to work. I highly recommend this for every startup.

Rigjt from the horses mouth

Something went wrong. Please try again in a few minutes.
The sound quality was great, the content was phenomenal! I would recommend it to anyone, especially those with a technical background.

A must read

Something went wrong. Please try again in a few minutes.