The 22 Immutable Laws of Marketing Audiobook By Al Ries, Jack Trout cover art

The 22 Immutable Laws of Marketing

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The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside. Career Success Marketing & Sales Motivation & Self-Improvement Advertising Marketing International

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Practical Fundamentals • Great Insights • Interesting Stories • Useful Examples • Marketing Campaigns

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Some decent tips on how to stay at the top of your game with any size business, and a history lesson of all the ups and downs with some of the biggest companies ever. However not much of a marketing lesson with present marketing strategies like social media, direct marketing or any other marketing campaigns.

20% VERY GOOD... 30% OK... 50% Zzzzzzz's!!

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Succinct, thoughtful, and thought provoking. I would highly Recommend it for developing new marketing strategies

Great tips

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This book contained practical yet fundamental laws that I've never considered when positioning my products in the marketplace.

Direct and to the point!

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Whilst listening to this book for work, I was transported to another time. A time of New Coke, IBM, and a Donald Trump 1.4 billion dollars in debt. Generally fun to listen to, and filled with us full information.

A Trump bashing good time

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the information give by the authors is really helpful for larger corporations. I was looking for a method of advertising for a small business. this book is really good informationand a lot of useful examples. it is a good read definitely.

very very nice book, but way too short

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