It’s been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely, the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things - often nothing more than themselves! Although the Charles River Editors Marketing series is geared toward business-oriented listeners, the concepts of marketing can help people in all walks of life, including consumers.

When the Great Recession began taking its toll in 2008, millions of people found themselves out of work. At the same time, consumer technology was rapidly expanding unabatedly, with an explosion of tools like smartphones and iPads. With the convergence of a poor economy and emerging digital technology, millions of people have found there is no time like the present to start their own business.

Deciding to form a start-up and coming up with the ideas is tough enough. But as a recently formed start-up or small nonprofit, it can be downright daunting to begin putting together a marketing strategy when you’re still trying to define your organization, let alone consider marketing it to other people. Fear not. You have the ability to imprint your brand in the minds of the outside world, as long as you follow the right steps.

In this audiobook, you’ll learn how to:

• Set marketing goals and objectives
• Plan an initial budget for the first year
• Manage the marketing and create a marketing calendar
• Utilize social media and public relations
• Use great customer service to your advantage
• And more!

Give yourself the necessary tools and information to help make your new project a success!