The Age of Persuasion Audiobook By Terry O'Reilly, Mike Tennant cover art

The Age of Persuasion

How Marketing Ate Our Culture

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The Age of Persuasion

By: Terry O'Reilly, Mike Tennant
Narrated by: Terry O'Reilly
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The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.

Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening — insider’s look at the ever-expanding world of marketing.

The Age of Persuasion is for those who say “advertising doesn’t work on me” as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O’Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age — from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube. Consumer Behavior & Market Research Media Studies Social Sciences Marketing & Sales Advertising Marketing Psychology Psychology & Mental Health
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Who knew advertising was so interesting?
Terry and crew did and the delivered a great story.

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