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The Art of Choosing

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The Art of Choosing

By: Sheena Iyengar
Narrated by: Orlagh Cassidy
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Buy for $18.02

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The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose?

Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead.

2010, FT and Goldman Sachs Business Book of the Year Award, Short-listed

©2010 Sheena Iyengar (P)2010 Hachette Digital Social Sciences Sociology
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I salute the author’s work and dedication and the way she has faced challenge’s nevertheless affecting her in depth research.

The amazing examples and how they actually make sense

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