The Medici Effect Audiobook By Frans Johansson cover art

The Medici Effect

What Elephants and Epidemics Can Teach Us About Innovation

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The Medici Effect

By: Frans Johansson
Narrated by: Frans Johansson
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Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples on how we can turn the ideas we discover into path-breaking innovations.

©2006 Frans Johansson (P)2017 Tantor Innovation Workplace & Organizational Behavior Creativity & Genius Forecasting & Strategic Planning Management & Leadership Psychology Business Organizational Behavior Management Psychology & Mental Health

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Approach is a game changer. One challenge is applying this approach in federal government with tax payers' dollars.

Expect the unexpected

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Just wanted to share this story with y’all. I was with my therapist and we were catching up on my week, the usual. But i had recently finished this book and decided to bring it up, “Have you read the Medici Effect?” keep in mind this was a women with 2 master degrees. I wasn’t expecting much from her answer considering she has much more education than me. She shakes her head and i continued to explain in few words what this book was. She cut me off and said “So it’s a book about how to think outside the box?” I hesitated but eventually nodded my head, in my mind i’m thinking, sure you could put it like that.. then she goes, “Then I won’t read it.” I shrugged as if to say, “Fair” and we continued. Jokes aside I really enjoyed this book and would read again!

Big Idea

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Provides a nice perspective on how great innovation cones from intersectional innovation and thoughts on how to achieve it.

Great read on intersectional innovation

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It’s a nice way to change the way we think about every problem we face. No matter the industry, I think you’ll find the ideas in this book enjoyable.

Great concept that applies to any industry.

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The ideas in this book can change the way you do anything & everything. if possible, have a notebook nearby because The concepts presented & your resulting ideas will not all fit in your head at the same time.

Great work Frans!

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