The New Market Leaders Audiobook By Fred Wiersema cover art

The New Market Leaders

Who's Winning and How in the Battle for Customers

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The New Market Leaders

By: Fred Wiersema
Narrated by: Fred Wiersema
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In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work, Wiersema provides new benchmarks for ranking businesses in this new economy and reveals the strategies that set winning companies apart.
After tracking 5,000 companies worldwide for over six years, Wiersema discovered that just a few hundred of these of these exert tremendous influence on the new economy. Here, he explains why traditional measures of competitive prowess no longer apply and, using new yardsticks, identifies today's 100 most influential businesses. With practical strategies for managers and investors, Wiersema then shows how to recognize and emulate these dynamic new market leaders.©2001 Fred D. Wiersema, All Rights Reserved; (P)2001 Simon & Schuster Inc., All Rights Reserved; SOUND IDEAS® Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster, Inc. Management & Leadership Customer Service Marketing & Sales Business Marketing Management Leadership Economics
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total waste of time. i kept waiting for it to get better or provide me with something of value. useless data about "Who's winning and How" wish I could get my money back

That's 3hrs I'll never get back

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The author uses the period 1996 to 2000 as the dataset for his study of New Market Leaders. He uses sales growth from that period as one of his primary metrics. Given that many companies' sales benefited from this bubble period where Internet companies were widely spending everything they raised,the sales growth date from that period is suspect. Given the recent rash of accounting restatements, the data again may be suspect. Unfortunately, the author picked a "bad" period to do his statistical study. There will never be a period like 1996 to 2000 again. Thus, his conclusions may be suspect as well.

Useless dataset

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Little to no value add for me.

Book is based on analysis of sales growth and market capitalization of a large section of publically traded companies. First hour is devoted to explaining the methodology. I got lost in the sea of statistics. Next hour or so is devoted to the authors opinions (instead of facts) on why some companies are more successful than others.

Very poor and monotonus

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