The Power of Market Creation Audiobook By Bryan C. Mezue, Derek van Bever, Clayton M. Christensen cover art

The Power of Market Creation

How Innovation Can Spur Development

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To create broad-based and sustainable economic growth, governments in the developing world should foster market-creating innovation - that is, the generation of new products and services that reach an entirely new population of customers.

©2015 Foreign Affairs (P)2015 Audible, Inc. Innovation Economics Social Sciences
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