The Ultimate Sales Funnel Audiobook By Lon Safko cover art

The Ultimate Sales Funnel

Understanding the Mindset of Your Customer

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The Ultimate Sales Funnel

By: Lon Safko
Narrated by: Pete Beretta
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I have been studying sales, marketing, and the "sales funnel" for more than 30 years. There have been many iterations of the funnel over the past three decades. This has made it easier for myself and many others in business. Helping us to understand the mind set and activities necessary to convert people to prospects then prospects to customers. The problem with the previous sales funnels was, they never really seem to tell the whole story. Many pieces of the prospect's mindset were unaccounted for. Here is a new version of the age old sales funnel that finally tells the whole story.

©2010 Lon Safko (P)2016 Lon Safko Marketing & Sales Sales & Selling Marketing Forecasting & Strategic Planning Business Management & Leadership

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The talk on funnels opened how I think on growing my business. it provided different ways for me to potentially grow my practice by connecting with prospects on their level. Give the client want they want or work with client to solve a problem they want to solve. Follow Safko instructions and you will have a greater success in serving your client. Help client solve their concerns and the client will help you build and grow your business. A client referral will do more for your business than mass marketing.

Great work on discussion Funnels

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some good info but not very in depth. it gave a good start though. worth the cost

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