Toyota Audiobook By George Anders cover art

Toyota

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Toyota spends $10 billion a year on research, more than any other automaker except Volkswagen. That pays for endless incremental improvements in everything from lithium batteries to seatbelt design, but such tweaks may not be enough anymore if Toyota is to remain the world’s top seller of cars.

"Toyota" is from the July/August 2016 issue of Technology Review.

©2016 Massachusetts Institute of Technology (P)2016 Massachusetts Institute of Technology
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