Unlevel the Playing Field Audiobook By Frederick Vallaeys cover art

Unlevel the Playing Field

The Biggest Mindshift in PPC History

 Preview

Get 30 days of Standard free

Auto-renews at $8.99/mo after 30-day trial. Cancel anytime
Try for $0.00
More purchase options
Buy for $17.58

Buy for $17.58

Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in?

Your answers lie in automation layering.

In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This follow-up to Frederick’s first book dives into three key areas of search marketing—bidding, targeting, and messaging—to illustrate how automation layering can take your campaigns to the next level of profitability.

Whether you’re an agency or an in-house marketer focused on e-commerce or lead gen, this book shows how to differentiate yourself in the digital marketing crowd with a new path to increased sales, improved returns, and the opportunity to make ad platforms work for you.

©2022 Frederick Vallaeys (P)2022 Frederick Vallaeys Marketing & Sales Marketing E-Commerce
All stars
Most relevant
I loved Unlevel. It was refreshing to hear from a qualified expert that embraces the changes and knows how to evolve alongside. There are lots of soft “pitches” for the optmyzr software which would be my only complaint. Other than that, brilliant insights and and work philosophy work putting into practice.

Brilliant Insights For Modern PPC Advertising

Something went wrong. Please try again in a few minutes.