Upside Audiobook By Kenneth W. Gronbach, M.J. Moye, John Zogby - foreword cover art

Upside

Profiting from the Profound Demographic Shifts Ahead

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Upside

By: Kenneth W. Gronbach, M.J. Moye, John Zogby - foreword
Narrated by: Tom Parks
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Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead.

What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines?

Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. Lively and full of surprises, the book explains:

  • What each age group is likely to buy now and in coming decades
  • How profits dovetail with consumer numbers
  • What sectors are likely to grow or lag
  • How to make sense of the numbers to chart your own path
  • And more

As waves of people are born and age, fortunes and futures are determined. Whether you're an investor, marketer, executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

Download the accompanying reference guide.©2017 Kenneth W. Gronbach (P)2017 Brilliance Audio, all rights reserved. Published by arrangement with AMACOM, a division of American Management Association International, New York. Consumer Behavior & Market Research Business Development & Entrepreneurship Forecasting & Strategic Planning Marketing & Sales Business Marketing Management & Leadership Management Entrepreneurship Employment Inspiring Career
Valuable Demographic Insights • Well-researched Information • Useful Business Projections • Generational Analysis

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Great book & packed with useful info. A must have for business. Awesome Book and Perspective. Well done.

Awesome Book and Perspective

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I need to listen again and then read the kindle book. I am thrilled with all the information. I am truly enlightened.

Very profound and interesting . So much information, I find it necessary to listen to again ,Then read

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Where does Upside rank among all the audiobooks you’ve listened to so far?

Great book exploring potential businesses in markets that will explode in the next couple decades

What was one of the most memorable moments of Upside?

Demographics play a larger part of our economy than most people and even the government knows

Have you listened to any of Tom Parks’s other performances before? How does this one compare?

Similar to his other readings

If you were to make a film of this book, what would the tag line be?

Cash in on counting people

Any additional comments?

Health care and businesses for the elderly will get more people than they can handle in a few years

How each generation shapes and shifts our economy

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Lots of numerical data. Just kept waiting for more information on how to market to Gen Y and only got a few sentences. His focus was on trends to cash-in on Baby Boomers....seemed self-serving. Overall felt more defeated than ever about Gen X....talk about the short end of the stick....

Lots of numbers

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Loved the audio and would have liked to view the charts referenced by the author.

Excellent audio

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