"A dopamine hit 20 years ago in sales was a handshake. A dopamine hit in 2025 is a like on a post. It is fundamentally different." - Lisa Proeber

What does it really take to succeed in sales today? In this episode of Sales Culture Unfiltered, Dr. Nadia Y. Brown sits down with Lisa Proeber, founder of The Middle 6, for an honest and energizing conversation about what has fundamentally changed in sales. With 20 years of experience spanning both analog relationship-selling and today's AI-driven landscape, Lisa brings a unique perspective that bridges the best of both worlds, offering reassurance that adapting is achievable.

From standardizing your sales process to leading a team of wildly different personalities, Lisa shares the practical frameworks, mindset shifts, and leadership strategies that help sales organizations grow with intention. Whether you are a sales leader looking to build a stronger team culture, a rep trying to find your footing, or a business owner ready to scale, this episode delivers the tools you need to lead your sales culture forward in today's sales landscape.

Connect With Lisa:

LinkedIn: @the-middle-six

Instagram: @themiddlesix

Website: www.themiddlesix.com

Connect with Dr. Nadia:

LinkedIn: @‌drnadia

Instagram: @‌iamdrnadia

Website: www.thedoyenneagency.com

Email: hello@thedoyenneagency.com

Want to be a guest on the podcast?

Email us at askdrnadia@thedoyenneagency.com

Are you prepared to obtain a clear, prioritized roadmap for transitioning from a sole salesperson to a sales leader, while maintaining your values and avoiding burn out?

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