$10M Affiliate Exit: What Broke as Sleep Advisor Scaled
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$10M Affiliate Exit: What Broke as Sleep Advisor Scaled
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Nemanja Mirković spent years building Sleep Advisor into one of the largest affiliate sites in the mattress niche, got hit by a Google update that wiped out 50%, hit 12 million monthly visitors, and then sold the whole thing.
In this conversation, he gets specific about the scaling bottlenecks that nearly killed the business, the automation sequence that broke them open, and how brands quietly steal commissions from their own affiliates.
He also explains why he stopped buying content sites after the exit and now invests in businesses that don't depend on a single traffic source.
Nemanja co-founded Sleep Advisor before the acquisition and now sits on the board of PressWhizz, a link building marketplace, while investing across e-commerce and SaaS.