#120: Driving High-Ticket Treatment
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#120: Driving High-Ticket Treatment
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Narrated by:
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By:
Are you treating your $20k implant cases like $99 cleanings? In this episode of Dental Marketing Secrets, Mark Thackeray explains why high-ticket treatments require a "long sales cycle" approach. Discover how to use the Strategy of Preeminence to build trust, move patients through the "Problem Aware" stage, and sell the emotional vision of a better life—not just the nuts and bolts of a procedure.
Key Takeaways:
- Why "proposing on the first date" kills your conversion rate.
- How to build a database of interested prospects using low-pressure resources.
- The emotional triggers that drive high-value treatment decisions.
- How to stay top-of-mind during a 3-9 month patient journey.
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Want Marketing Help?
Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com
www.MarkThackeray.com
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