APRIL PODCAST – Stop Treating Social Media Like a Megaphone Podcast By cover art

APRIL PODCAST – Stop Treating Social Media Like a Megaphone

APRIL PODCAST – Stop Treating Social Media Like a Megaphone

Listen for free

View show details
And Start Using It Like a Conversation Hi, welcome back. Today I want to talk about two things most small businesses get wrong: Social mediaExisting customers Let’s keep this simple. Social Media Is Not the Answer But It Is a Tool Social media is not magic. It will not fix a broken business.It will not replace proper marketing.And it will not turn rubbish into results. But it is free access to attention. You have platforms like Facebook, Instagram, and X (formerly Twitter). They cost nothing to use. And they give you direct access to: Potential customersReferrersPartnersPeople already interested in what you do That is powerful. Most people waste it. Why Most Businesses Get It Wrong They treat social media like a loudspeaker. “Buy this.”“Look at me.”“Here’s another offer.” Noise. That’s why people switch off. What Actually Works Use what is already happening in the world. Example: A story appears on the BBC about faulty kitchen units. If you’re a kitchen fitter, that’s your moment. You say: “You may have seen this issue.Here’s how we do it differently so it doesn’t happen.” Now you are not selling. You are explaining. You are solving. You are positioning yourself as the person who knows. That works whether you are: A builderAn accountantA solicitorA consultant Same principle. The Shift You Need to Make From this: “Look at me.” To this: “Here’s something useful.” When you do that: Your content gets shared moreThe algorithm finds the right peopleYou stop being a nuisanceYou become relevant That’s marketing. Not selling. Now Let’s Talk About Your Existing Customers This is where most businesses are just… lazy. You already have people who: Know youLike youTrust youCall you when they’re stuck But you never contact them. Why? You message your mates.You send them links.You share things you find interesting. But your customers? Silence. Makes no sense. Your Customers Are Already Your Audience If someone has used you before, you are their go-to. If something breaks, they call you. So why wouldn’t you: Send them a useful articleShare a video you madeFlag a common problemOffer a simple solution Email.Text.WhatsApp.Even a letter. Yes, a letter. Remember those? No one gets anything in the post anymore except bills. So when they get something useful from you, it stands out. How to Do It Without Being Annoying Don’t sell. Just say: “Saw this. Thought of you.If it’s relevant, give me a shout.” That’s it. No pressure. No pitch. You stay visible.You stay useful.You stay top of mind. This Is the Bit Most People Miss You don’t need more leads. You need to: Talk properly on social mediaStay connected to existing customers That alone will grow most small businesses. Do Something With This If you are sitting there thinking: “I should probably be doing this…” You’re right. But thinking doesn’t pay the bills. Action does. If you want help putting this into place: Go to https://richardsmith.com if you run a larger businessGo to https://smallbusinessninja.co.uk if you are a small or micro business Or just get in touch and we’ll sort it out. Because right now, you are sat on customers, content, and opportunity. And doing precisely nothing with it. Which is a bold strategy, if your goal is to stay exactly where you are. Get In Touch Name *Email *Subject *Comment or Message *WebsiteSend Message
No reviews yet