Bad Bunny and the Industry Crimes He Refused to Commit
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Bad Bunny and the Industry Crimes He Refused to Commit
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In this episode of Brand Crimes & Other Offenses, Sasha Monique breaks down the Bad Bunny halftime show as a masterclass in brand strategy, category ownership, and cultural authority.
This is a behavioral analysis of the seven industry “crimes” Bad Bunny was expected to commit and how refusing them is exactly what built a $100+ million brand empire.
From infrastructure over virality to political positioning, cultural specificity, and strategic scarcity, this episode dissects what most artists and founders get wrong and how to build a brand that owns its category instead of chasing relevance.
If you’re a founder, artist, or cultural brand trying to scale without selling out, this case file is required listening.
00:00 Introduction to Brand Crimes
00:37 The Bad Bunny Case Overview
02:10 Crime 1: Chasing Visibility Before Infrastructure
04:45 Crime 2: Using Collaboration to Assimilate
07:15 Crime 3: Choosing Short-Term Revenue Over Long-Term Ownership
10:30 Crime 4: Partnering to Elevate Status
13:31 Crime 5: Elevating Community Over Self
17:42 Crime 6: Staying Neutral on Politics
20:33 Crime 7: Diluting Cultural Specificity
24:36 Conclusion and Framework for Avoiding Crimes
Read more on the blog