If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

Brian Kurtz spent decades helping build Boardroom into a billion-dollar business through direct response marketing, which means he knows more about what actually makes people buy things than almost anyone I've ever talked to.

So when he finally wrote his book Overdeliver, he didn't do what most authors do (cross his fingers, pray for a bestseller list, then move on). He treated the book like a business asset that would keep working for years, and that's exactly what it's done.

What I wanted to get into with Brian is his idea of the "perpetual launch"—that a book is never done launching, which sounds exhausting until you hear how he actually does it. He used bonuses, podcasts and decades of relationship capital to turn one book into a long-term client engine, and he'll tell you straight up that capturing a reader's email matters more than any Amazon ranking ever will.

He also wrote for nearly a decade before publishing, which gave him something most authors skip straight past: an actual voice.

And then there's the part of this conversation that puts everything else in perspective. The day before his book launch, Brian had a near-fatal stroke. We talk about what that did to how he thinks about legacy and why, after something like that, the long game stops being a strategy and starts being the only thing that makes sense.

In this episode:

• What the "perpetual launch" means in practice (and why most authors quit too early)
• Why Brian says capturing an email is worth more than an Amazon ranking
• How decades of relationship capital turned one book into a multi-million-dollar asset
• The near-fatal stroke that happened the day before his launch — and how it changed everything
• Why writing for years before publishing is the real shortcut

Want to find out more about my hybrid book publishing company, Legacy Launch Pad? Click here. Want to discover how entrepreneurs get seven-figure returns on their authority-building books? Click here. Want to apply to work with us? Here's where you go.

And if you just want to know more about me, visit my website or connect with me on LinkedIn or Instagram.

Remember, if there's anyone in your life whose wisdom you deeply admire, or who you know could be considered an authority in their field if they were better known, share this show with them.

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

After more than five decades in Hollywood—as an actor, teacher and mentor to stars like George Clooney and Michelle Pfeiffer—Richard Lawson had nothing left to prove. But when he wrote The Artist’s Roadmap: Navigating Your Career in SHOW Business, he discovered there was still something left to say. The book didn’t just summarize his life’s work—it reawakened it.

In this conversation Richard and I talk about how turning his philosophy into a book became an act of renewal. He shares how a revelation during a college musical set him on his path, how surviving a plane crash taught him to trust his intuition and why writing this book became his way of passing the torch to the next generation of artists.

Episode Highlights

• The revelation that changed his life in 1969 and why he still feels “led” by that same force today
• The dialogue between his two inner voices—his spiritual guide “Richard” and his creative alter ego “Tricky Dick”
• How surviving a plane crash reshaped his sense of purpose and intuition
• Why The Artist’s Roadmap is both a guidebook for actors and a manifesto for anyone pursuing a calling
• His three-part formula for success in show business: politics, personality and craft
• How decades of teaching Hollywood legends shaped the lessons that fill the book
• What it means to be a “dream whisperer” and how he helps others rediscover their purpose
• The new wave of creativity the book inspired: a Substack, a memoir and a series of children’s books
• How he’s using publishing as both a platform and protection in an age of algorithms and cancel culture
• His vision for building an ecosystem that unites storytelling, entrepreneurship and service

Justin Breen is living proof that writing a book can literally transform your entire existence. The co-founder and CEO of The Epic F.I.T. Network (named one of the top five masterminds on the planet) went from charging $500 for his PR services to commanding $30,000 a client—all thanks to the power of authorship.

His journey from journalist to bestselling author reads like a business fairy tale: after his salary was cut in half, he reached out to 5,000 people to find his first five clients, then documented the entire wild ride in his first book, Epic Life.

Breen describes the writing process as channeling divine inspiration while literally staring at the sun during his daily runs, resulting in what he calls a "complete ego death" that led to an amicable divorce and a total life overhaul.

Now he's floating between companies (including an AI music platform called Corvia.AI), unsure where he'll live next, but certain that his books have been manifesting his reality in ways he never expected—proving that sometimes the best business strategy is having no strategy at all.

Episode Highlights:

• Justin shares how writing his new book, Epic Journey, led to a complete personal and professional transformation, including an amicable divorce and new business ventures.
• Discussion of the themes in Epic Journey, including ego death, the merging of the divine masculine and feminine, and the impact the manuscript has had on early readers (including inspiring tattoos!).
• Insights into Justin’s previous books, the origins of the word “business,” and how writing has shaped his career and personal growth.
• The financial and reputational impact of publishing books: from charging $500 to $30,000 for his services, and how his books led to speaking engagements, media opportunities, and the creation of a global mastermind.
• The organic, non-strategic approach Justin takes to marketing and networking, and how authenticity and connection have driven his success.
• Reflections on the importance of storytelling, the challenges of writing, and why not everyone should write their own book.
• Justin’s thoughts on relationships, personal evolution, and the power of being understood through writing.
• A look ahead at future projects, including a potential book collaboration with Melissa Bernstein (of Melissa & Doug Toys) and his new company, CORV a.ai, focused on AI-generated music.

Key Takeaways:

• Writing can be a catalyst for profound life changes, both personally and professionally.
• Authenticity and vulnerability in storytelling resonate deeply with audiences.
• Success often comes from organic connections and following one’s purpose, rather than rigid strategy.
• Everyone has a story, but not everyone needs to write it themselves—sometimes it’s best to collaborate with skilled writers.
• The journey of authorship can lead to unexpected opportunities, relationships, and self-discovery.

DOWNLOAD THE PODCAST ON ANY PLATFORM HERE

READ THE SUBSTACK STORY BASED ON THIS INTERVIEW HERE