In episode 33 of Built by Margin, Laurie Chen sits down with Jynafer Yanez to explore what it really takes to turn a book into a business. Jynafer shares how she built Archimedes Books by thinking beyond publishing and focusing on audience ownership, brand development, intellectual property, and long-term ecosystem building. From author platforms to film projects, this conversation highlights how creators can treat storytelling as both an art and a scalable business.

They also dive into the role of AI in publishing and entrepreneurship, including where it can create efficiency, where ethics come into play, and why human creativity still matters most. Jynafer offers thoughtful insight on using AI for research, workflows, and business operations without losing the originality that makes great storytelling resonate.

The conversation closes with an honest look at founder decision-making, financial visibility, and the risks worth taking when building something bigger than yourself. Whether you are writing a book, building a brand, or scaling a business around your ideas, this episode offers a smart and inspiring perspective on strategy, creativity, and growth.

QUOTES

“You can really do pretty well when you treat it like a business and not just a passion or a hobby.” - Jyanfer Yanez

“We get to own the relationship with the reader.” - Jyanfer Yanez

SOCIAL MEDIA LINKS

Laurie Chen

Instagram: https://www.instagram.com/lauriechencpamba/

LinkedIn: https://www.linkedin.com/in/lauriechen/

Risk Worthy: https://www.riskworthy.co/

Advanced CFO: https://www.advancedcfo.co/

Jyanfer Yanez

Instagram: https://www.instagram.com/ynafer_rose

Website: https://hello.archimedesbooks.com/