In this episode, Scott and Nathan break down why Blue Sense moved away from percentage of ad spend pricing and what brands should actually look for when choosing an agency model that supports long term growth.

They explain why traditional agency retainers often create misaligned incentives and how fixed service pricing helps both sides stay focused on real commercial outcomes.

The conversation covers:

• Why percentage of spend models rarely match actual workload

• How performance guarantees can be gamed without improving business results

• Why short term CPA improvements often hurt long term growth

• What finance grade KPIs like contribution margin and acquisition MER reveal

Scott and Nathan also walk through how measurement complexity changes as brands scale, and why most businesses under 10 million revenue do not need incrementality tooling yet.

They explain:

• When media mix modelling becomes useful

• Why attribution led KPIs can mislead decision making

• How to align agencies around profit instead of platform metrics

Finally, they share a simple framework for choosing the right agency partner at each growth stage from sub 5 million brands through to enterprise operators.

If you are evaluating agencies, negotiating retainers, or questioning performance guarantees, this episode breaks down what actually matters and what to ignore.

Get the latest updates, best practices, and PROVEN eCommerce strategies every day. Subscribe here: ‪@bluesensedigital‬

Blue Sense is a global eCommerce consulting firm that partners with founders & operators to tackle their biggest growth challenges.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

If you’re an 8 or 9 figure retailer looking for deeper creative insight or performance insight grounded in real finance reach out today.

⬇️️ You can find us here ⬇️️:

Website: https://www.bluesensedigital.com.au/

Instagram: http://instagram.com/bluesensedigital/

LinkedIn: http://linkedin.com/company/blue-sense-digital/

#googleads #facebookads #digitalmarketing #ecommercetips #shopify

In this episode, Scott and Nathan break down the real question behind every shiny new ad platform. Is your next best dollar better spent on Meta and Google, or are you just chasing something new?

With OpenAI announcing ads inside ChatGPT, and more brands asking about TikTok, Pinterest, Reddit, and YouTube, we unpack how to think about third and fourth channels without blowing up profitability.

We cover:
• Why “our customers are on TikTok” is not a strategy
• The skill gap that gets blamed on platform performance
• Why measurement gets harder as you add more channels
• How tiny budgets on Pinterest create fake confidence
• When TikTok actually makes sense as a third platform
• Why YouTube often needs serious budget to work
• Why declining Meta performance is usually a creative or structural issue
• How to think about incrementality instead of attribution
• Why most 7 and 8 figure brands should still focus 80 to 100 percent of spend on Meta and Google
• Why ChatGPT ads are the ultimate shiny object right now

The core takeaway is simple.

Before adding a new platform, ask one question.

If we had an extra 10,000 dollars next month, would it produce a higher ROI on Meta, Google, or this new channel?

For most brands, the honest answer is still Meta or Google.

⸻

Get the latest updates, best practices, and PROVEN eCommerce strategies every day. Subscribe here: ‪@bluesensedigital‬

⸻

Blue Sense is a global eCommerce consulting firm that partners with founders & operators to tackle their biggest growth challenges.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

⸻

If you’re an 8 or 9 figure retailer looking for deeper creative insight or performance insight grounded in real finance reach out today.

⬇️️ You can find us here ⬇️️:
Website: https://www.bluesensedigital.com.au/
Instagram: http://instagram.com/bluesensedigital/
LinkedIn: http://linkedin.com/company/blue-sense-digital/

#googleads #facebookads #digitalmarketing #ecommercetips #shopify

In this episode, Scott and Nathan break down one of the most misunderstood ideas in eCommerce growth. That paid media should be used to drive retention.

They explain why most brands overspend on existing customers, why retention ROAS is often misleading, and how to think about repeat revenue through the structure of the business instead of the ad account.

In this conversation they cover:
• Why paid media is rarely incremental for returning customers
• How attribution inflates retention ROAS
• The difference between retention in CPG, fashion, and single SKU brands
• When spending on existing customers actually makes sense
• Why most subscription strategies fail
• What really drives repeat purchases outside of ads

This episode is essential listening for brands trying to scale profitably without masking deeper issues behind retention spend.

⸻

Get the latest updates, best practices, and PROVEN eCommerce strategies every day. Subscribe here: ‪youtube.com/@bluesensedigital

⸻

Blue Sense is a global eCommerce consulting firm that partners with founders & operators to tackle their biggest growth challenges.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

⸻

If you’re an 8 or 9 figure retailer looking for deeper creative insight or performance insight grounded in real finance reach out today.

⬇️️ You can find us here ⬇️️:
Website: https://www.bluesensedigital.com.au/
Instagram: http://instagram.com/bluesensedigital/
LinkedIn: http://linkedin.com/company/blue-sense-digital/

#googleads #facebookads #digitalmarketing #ecommercetips #shopify