Breaking Through in Cybersecurity Marketing Podcast By Cybersecurity Marketing Society | N2K Networks cover art

Breaking Through in Cybersecurity Marketing

Breaking Through in Cybersecurity Marketing

By: Cybersecurity Marketing Society | N2K Networks
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Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.©2024 Cybersecurity Marketing Society 706761 Economics Marketing Marketing & Sales
Episodes
  • Keeping Product-Market Fit After an Acquisition with Kevin Bobowski, VP of Integrated Marketing at Mimecast

    Keeping Product-Market Fit After an Acquisition with Kevin Bobowski, VP of Integrated Marketing at Mimecast
    Apr 8 2026
    Episode Summary: What changes when you go from a startup to a much bigger company after an acquisition? On today’s episode, Kevin Bobowski, VP of Integrated Marketing at Mimecast (via acquisition of Aware) breaks down what that shift looks like. At Aware, staying close to the customer was built into the day-to-day. Conversations were constant, and product-market fit came from paying attention to what was working and cutting what wasn’t, even if it looked good on paper. At Mimecast, that same instinct matters, but it’s a larger motion. There’s more data, more structure, and more distance from the customer…if you’re not careful! In this episode, Kevin shares how being in a larger organization changes the way he thinks about product-market fit now, across segments, products, and teams, and why it’s something you have to keep reworking as business and markets evolve. If you’re trying to stay grounded in what your buyers are really saying while everything around you scales, this might be the episode you need to hear today! About Kevin: Kevin Bobowski is VP of Integrated Marketing at Mimecast. He joined after Aware's acquisition, where he was CMO and helped build the go-to-market motion that led to the company’s acquisition. His experience spans startups and larger organizations, with a focus on product-market fit, segmentation, and scaling marketing teams. Links & Resources: Kevin Bobowski on LinkedIn Mimecast Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you on the next episode!
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    37 mins
  • What a New Marketing Leader Fixes First with Christine Bartlett, CMO of Hack The Box.

    What a New Marketing Leader Fixes First with Christine Bartlett, CMO of Hack The Box.
    Apr 1 2026
    Episode Summary: Christine Bartlett, SVP of Marketing at Hack The Box, tackles one of the trickiest challenges in marketing leadership: how to come in, make meaningful changes, and still preserve the magic that was there before you arrived. She gets into building a field marketing team, moving past last-touch attribution to create alignment amongst the business, and what it takes to get execs and the board on board. There’s also a good conversation around how Hack The Box balances a community model with enterprise, and why investing in early-career talent still pays off! About Christine: Christine Bartlett is the SVP of Marketing at Hack The Box, where she leads global marketing across both community and enterprise. She’s spent over a decade in cybersecurity marketing, with leadership roles at Cisco and SonicWall, focused on building teams and driving growth. Links & Resources: Hack the Box Let's Defend CyberMarketingCon 2026 HubSpot LinkedIn Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you on the next episode!
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    29 mins
  • What It Takes to Rebrand a Cybersecurity Company

    What It Takes to Rebrand a Cybersecurity Company
    Mar 25 2026
    Episode Summary: In this Cyber CMO Confidential episode, Netwrix CMO John Knightly joins Gianna and Charles to talk through the company’s recent rebrand and the thinking behind it. After years of growth through acquisitions, Netwrix needed a clearer story. John shares how the team repositioned the company around data security that starts with identity, simplified its messaging, and rolled the new brand out across a global organization. If you’re navigating brand evolution, product complexity, or internal buy-in, this episode offers a look at what it actually takes to pull off a cybersecurity rebrand. About John: John Knightly is the Chief Marketing Officer at Netwrix, where he leads the company’s global marketing organization. Before joining Netwrix, he held senior marketing leadership roles at Zscaler, BlueJeans by Verizon, Hewlett Packard Enterprise, and HP, bringing more than 20 years of experience in enterprise technology and cybersecurity marketing. Links & Resources: John Knightly on LinkedIn Netwrix Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Charles Gold on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you in the next episode!
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    29 mins
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