Episode 14 | Building the Angus Brand Globally, with Tim Brittain Podcast By cover art

Episode 14 | Building the Angus Brand Globally, with Tim Brittain

Episode 14 | Building the Angus Brand Globally, with Tim Brittain

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Summary of the episode:In this episode of The Angus Table, host Scott Wright sits down with Tim Brittain from New Zealand for a wide-ranging conversation about global Angus leadership, brand building, and consumer focus.Tim shares his remarkable journey from growing up in Auckland with no farming background to establishing Storth Oaks Angus, serving as Secretary General of the World Angus Secretariat for eight years, founding and chairing Angus Pure (New Zealand's first large-scale Angus beef brand), instigating Angus Pro and navigating the transition to Angus Australia registration, and becoming Reserve Grand Champion in BBQ competition.They discuss why Angus is a brand that must be protected, the importance of never losing sight of the consumer, managing the World Angus Secretariat through COVID, and Sir Keith Holyoake's wisdom: "Live as though you'll die tomorrow, but farm as though you'll live forever."So pull up a chair at the Angus Table for insights from one of the breed's most accomplished international leaders.Key topics covered:How Tim's journey began from Auckland city to agricultural universityThe evolution of Storth Oaks Angus from 37 stud cows at a 1991 sale to the seed stock operation they run todayWhy Tim's breeding philosophy emphasises maternal attributes, performance recording, genomics, and carcass qualityTim’s agripolitical career progression from the deer industry to New Zealand Meat Board and ultimately Angus leadershipAbout the World Angus Secretariat and Tim’s experience serving as Secretary GeneralTim’s role in building the Angus brand, including the origins of Angus Pure, New Zealand's first large-scale Angus beef brandHow the McDonald's Angus program created a paradigm shift in consumer awarenessThe impact of Angus Pure, such as tangible premium for producers and catalyst for major meat companiesHow Angus Pro formed and why the group chose to register with Angus AustraliaThe challenges facing the World Angus Secretariat with rapid European expansionWhy measuring business outcomes at events like Beef Australia matters for the industryThe importance of protecting Angus as a brand, not just a breedHow Tim became Reserve Grand Champion BBQ competitor with Storth Oaks SmokersThe power of customer focus in agriculture and why Tim believes more farmers need to remember thisWhat Sir Keith Holyoake taught about sustainability: "Farm as though you'll live forever"Relevant links mentioned in the episode:Storth Oaks Angus https://www.storthoaks.com/Angus Pro New Zealand https://anguspro.co.nz/Angus Pure brand https://anguspure.co.nz/World Angus Secretariat https://worldangussecretariat.com/Contact details:This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/+Follow Angus Australia on + Facebook + Instagram + X + LinkedIn ++Follow Angus Youth Australia on + Facebook + Instagram + X +CREDITS:Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.auProducer: Mel Strasburg mel.strasburg@angusaustralia.com.auAudio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au
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