What would actually change in your practice… if someone with fresh eyes took it over tomorrow?

In this episode of CEO Chairside, Dr. Greg Grillo breaks down exactly what he would do in the first 30 days of owning a dental practice; no fluff, no theory, just real-world execution.

From hidden production leaks to underperforming hygiene systems, weak case acceptance, and inefficient schedules, most practices aren’t broken. They’re leaving massive opportunity on the table. The problem is, these gaps are often invisible to the doctor living in it every day.

This episode walks through a clear, week-by-week plan to uncover what’s really happening inside your practice and fix the issues that are quietly costing you growth, profitability, and time.

If you’ve ever felt busy but not as productive or profitable as you should be… this will hit home.

In this episode, you’ll learn:

• Why most practices misdiagnose their real problem
• Where $300K–$1M in lost production is hiding
• How to immediately improve hygiene performance and diagnosis
• The biggest breakdowns in case acceptance and follow-up
• What separates a full schedule from a truly productive one

This isn’t about working harder or chasing more new patients.

It’s about fixing what’s already there, and finally running your practice like a CEO.

In this episode of CEO Chairside, Dr. Greg Grillo sits down with a multi-million dollar a year dental practice owner operating in a typical PPO-heavy market. Dr. Mike's no-BS approach breaks down what actually drives growth inside a practice.

At first, it sounds like a straightforward conversation.

Production per visit. Case acceptance. Hygiene performance. Scheduling discipline.

But as the discussion unfolds, there’s a level of clarity… and consistency… that feels different.

Not theoretical. Not polished. Just… unusually precise.

The kind of perspective that makes you stop and think:

Why don’t more practices operate this way?

If you’ve ever felt like your practice should be producing more with the patients you already have, or that something in your system just isn’t clicking, this conversation will challenge the way you think about growth.

Listen closely.

Every dental practice invests time and money trying to attract new patients.

But what if one of the biggest growth opportunities in your practice isn’t marketing at all?

What if it’s simply answering the phone?

In this episode of CEO Chairside, Dr. Greg Grillo explores one of the most overlooked revenue leaks in modern dentistry: missed calls.

Research shows that up to 40% of business calls go unanswered, and dental practices are no exception. Yet when a potential patient calls your office, that moment often represents $3,000–$7,000 in lifetime patient value. If the phone rings and no one answers, the patient usually moves on to the next practice.

Dr. Grillo breaks down the Missed Call Revenue Leak Model, showing how even a small percentage of missed calls can quietly cost practices tens or even hundreds of thousands of dollars each year.

In this episode you’ll learn:

• Why the phone has become the true front door of the modern dental practice
• The real lifetime value of a new patient, and why most dentists underestimate it
• How missed calls quietly drain revenue without showing up on your reports
• Why many practices think they have a marketing problem when they actually have a capture problem
• Practical solutions, including two you probably haven't tried that ensure every opportunity is handled

If you want to understand one of the fastest ways to improve the economics of your practice without adding more dentistry to your schedule, this episode will change how you think about the ringing phone.

Because sometimes the biggest growth opportunity in dentistry isn’t finding more patients.

It’s making sure someone answers when they call.