If you’re struggling to stand out, attract the right families, or clearly communicate what makes your childcare business different—this episode is for you.

In this episode of the CBG Podcast, we’re joined by brand strategist Hilary Hartling, who shares how to build a powerful brand that creates trust, drives enrollment, and sets you apart in a crowded market.

With a background working with major brands like Disney, Pixar, and Marvel, Hilary breaks down how childcare owners can apply the same principles to grow their business.

We dive into:

• Why brand strategy is essential for growth
• The difference between personal brand vs business brand
• How to attract the RIGHT families (not just more families)
• The “Brand Clarity Compass” framework
• Why showing up as the face of your business matters
• How to overcome fear of being visible online

If you want more enrollments, stronger positioning, and a brand people talk about—this episode gives you the roadmap.

👉 Don’t forget to like, comment, and subscribe for more childcare business growth strategies.

Join us for an inspiring episode of the Childcare Business Growth podcast as Nick welcomes the remarkable Beth Cannon. Dive into Beth's journey as an author, TEDx speaker, and leadership strategist in early education.

Discover insights from her new book, "Transform Your Team," and learn how to navigate leadership challenges in a post-COVID world.

Whether you're in early education or any leadership role, Beth's wisdom on building resilient teams and fostering a positive culture is invaluable.

Tune in for a conversation that promises to transform your leadership approach.

In this episode, Kev from Kev's Class shares his journey of using video and social media to transform his education business. From building trust with families to attracting his ideal customers, Kev discusses how embracing video has been a game-changer.

He dives into why being the face of your business matters, the importance of consistency in posting valuable content, and how polarizing topics can help you connect with the right audience. Kev also shares how video has helped alleviate the fear factor for potential clients and made his business stand out.

Tune in for actionable insights on how to leverage video for business growth, increase engagement, and build authentic connections with your audience!

Key Takeaways:

Why being the face of your business builds trust

How consistent video content helps you stay top-of-mind

The power of controversial content in attracting your ideal customer

Tips for creating engaging, authentic videos

Make sure to subscribe for more episodes on growing your business through social media and video content!