Core Values in Startups: Hiring, Scaling and Culture That Works
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Core Values in Startups: Hiring, Scaling and Culture That Works
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Founders talk about values all the time. But do they actually drive growth?
In this episode of Peer Effect, James Johnson speaks with Allison Kopf, CEO of TRACT, about how to turn company values into real operating principles that improve hiring, retention and performance.
Allison shares practical frameworks for building mission-driven teams, running values workshops, hiring for cultural alignment and scaling culture from startup to Series A and beyond. This conversation is packed with actionable advice for founders who want to build high-performing teams and scale faster.
You will learn:
• Why values should shape strategy and execution
• How to hire using a values-based interview process
• Mission-driven vs mercenary founders
• When to refresh company values as you scale
• How to embed values into performance reviews and OKRs
• Practical steps to run a values workshop with your team
If you are scaling a startup and want your team rowing in the same direction, this episode is for you.
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Connect with James on LinkedIn or at peer-effect.com