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Róisín Branch had a career that looked like a dream on paper: twenty years in senior marketing roles at AB InBev, Diageo, Equinox, SoulCycle, Blade, and most recently Fountain Life, the longevity company co-founded by Tony Robbins and Peter Diamandis. Then, in 2021, a car knocked her off her Citibike on Fifth Avenue. She lay on the ground with bones visible through her leg and knew she was not getting back up. What followed was two years of daily physical therapy, complete reconstruction of her professional identity, and the beginning of her real work in the world.

This episode traces that arc in full. Wilma and Róisín met during the pandemic, brought together by a shared sense of purpose when Wilma's nonprofit DRK Beauty Healing was working with the SoulCycle team in the weeks before the 2020 election. Years later, Róisín became one of Wilma's earliest investors and supporters in Sordoe. Their friendship is the frame for an unusually honest conversation: about what corporate success actually costs, why our bodies send signals we are trained to ignore, and what it takes to step off a path that looks correct to everyone around you but feels wrong in your bones.

Róisín now works as a purpose coach for corporate executives and high-performers, using a framework she calls the Freedom Flywheel. She is also launching a membership tier and immersive multi-day experiences in 2026. This is a conversation about listening before you have to, sitting with discomfort before it becomes catastrophe, and building a life that gives you energy instead of draining it.

About the Guest

Róisín Branch is a purpose coach and founder who spent two decades as a C-suite marketing executive at some of the world's most recognisable brands. After a life-changing accident in 2021, she rebuilt from the ground up and now works with corporate executives who can feel there is more for them but do not yet know how to find it. Her proprietary framework, the Freedom Flywheel, helps clients move from performance and proving into purpose, flow, and impact. She is based in New York and expanding her practice in 2026 with group coaching, a membership programme, and immersive retreats.

Connect with Róisín:

• Instagram: @roisinbranch
• TikTok: @roisinbranch
• Website: RóisínBranch.com

Key Topics Discussed

How Wilma and Róisín met

• Wilma's nonprofit DRK Beauty Healing provided free therapy to women of color during the pandemic.
• Róisín, then head of marketing at SoulCycle, brought Wilma's clinician network in to help staff stay grounded ahead of the 2020 election.
• The friendship deepened after the pandemic. Róisín became one of the first people Wilma told about Sordoe, and one of her first investors.

The accident and what it broke open

• In November 2021, Róisín was cycling home from a SoulCycle ride on a Citibike when a car, swerving to avoid a bus, knocked her to the ground on Fifth Avenue.
• She lay on the pavement with compound fractures to her leg and a dislocated shoulder. Her surgeon told her she would never return to full fitness.
• A full year of daily physical therapy and another year of intensive training followed. She is now back to 100 percent.
• The question that changed everything: moving from 'Why did this happen to me?' to 'What am I not listening to?'

The body as compass

• Róisín describes years of overriding physical signals in service of performance: pushing through illness, wearing resilience as a badge, never stopping.
• Two examples of the body speaking: severe sciatica before her weddi

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Host Wilma Mae sits down with Franck Raharinosy - sound meditation practitioner, breathwork facilitator, entrepreneur, and co-founder of Spin (the ping pong social club with nine locations) - for a rich, wide-ranging conversation about healing, self-discovery, and the tools that help us navigate life with more presence, grace, and joy.

Franck shares his journey from a cerebral, anxious young man to a grounded sound healer who works with clients one-on-one, leads group sessions, and brings mindfulness to underserved youth through his nonprofit. This episode is a beautiful reminder that the healing journey is deeply personal - and that the right tools can change everything.

About Franck Raharinosy

Franck Raharinosy is a New York-based sound meditation practitioner, breathwork facilitator, and inner child healing guide. Born in Lyon, France, with roots in Madagascar and Armenia, Franck has lived in New York City since 1999.

He is the co-founder of Spin, a ping pong social club with nine locations across the US, and the founder of the nonprofit Do It With Your Heart, which brings sound meditation and mindfulness tools to underserved youth. His healing work integrates sound (gong, singing bowls, shrutibox), breathwork, somatic practices, inner child work, and psychological acting techniques. Franck offers private sessions, group events, and retreats globally.

| Website: | soulthroughsound.com
| Instagram: | @soulthroughsound | @r.raharinosy
| Spin: | letsspin.com

Key Topics

• Turning 50 and the liberation of releasing the fear of aging
• Building a spiritual toolkit through lived experience
• Franck's multicultural background: France, Madagascar, Armenia, and New York City
• How an MDMA-assisted sound bath with a gong changed the course of his life
• The role of sound - particularly the gong - in trauma healing and presence
• A decade of talk therapy vs. the breakthroughs of psychedelic-assisted therapy
• Healing his relationship with his father through a guided psychedelic session
• Tennis as a mental and spiritual practice
• The birth of Spin - from apartment ping pong parties to nine locations
• How Franck works with clients: somatic healing, inner child work, breathwork, sound, role play, and vocalization
• The Hoffman Process and how it deepened his toolkit
• Psychological acting as a healing modality
• The importance of humor and play in healing
• How to find a trustworthy practitioner: the power of word of mouth
• Redesigning modern culture's approach to mental health - holistic methods vs. medication
• The risks of unguided psychedelic use and the importance of supervised settings
• Do It With Your Heart - bringing sound healing to underserved kids in the Bronx
• Volunteering at the Ronald McDonald House - supporting parents of seriously ill children
• Sordoe intention water - integrating scent and ritual into daily healing practice
• One piece of advice for anyone beginning their healing journey

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Wilma and Allie met on a New York rooftop at the start of the pandemic — connected by a mutual friend, brought together by something harder to name. Years later, sitting in a house in the South of France, they pick up a thread that was always going to lead here: what does it actually take to let yourself be known by another person?

Allie Hoffman is the founder of The Feels, a facilitated dating experience now running in six US cities. Her path to it winds through Shabbat dinners in Soho warehouses and bedrooms, a Master's thesis at Columbia, a summer when all her friendships blew up at once, and a reckoning with the gap between the career she was performing and the life she actually wanted. This conversation goes deep into how she built something from that wreckage — and why the discomfort she puts at the centre of her events is, in her view, the whole point.

Wilma brings her own story too: depression, hospitalisation, and the moment she stopped hiding it. Together they cover projection, the three-layers framework, the generational arc of healing in America, the danger of certainty in spiritual leadership, and what it means to stop needing to be fixed and start being of service.

Subscribe to The Healing H.A.C.K. for more conversations exploring ancient and modern tools for spiritual health, abundance, connection, and knowledge.