In this episode of Brothers, Battles & Bounty, Andreas, Martin, and Stefan Gfesser sit down with Wally Ayres, Senior Design & Product Development professional at Se-Kure Domes & Mirrors, to discuss the world of designing licensed products for major brands.

Wally shares how his career began as a traditionally trained artist and illustrator in Chicago before transitioning into computerized design and eventually specializing in licensed and promotional product development. Over the years, he has created designs for well-known brands including Anheuser-Busch, Miller Brewing, Coors, Samuel Adams, Heineken, Corona, Jack Daniels, and more.

The conversation explores how licensed products are created, how design and manufacturing intersect, and what it takes to bring branded merchandise and promotional products to life.

Wally also discusses expanding his work into game room and fan-cave products such as mirrors, lighting, canvas art, tables, and billiards accessories, working with licenses including the NHL, major universities, Jimi Hendrix, Indian Motorcycle, Corvette, Ford, Dodge, and many others.

From traditional art training to modern product development, this episode highlights how creativity, adaptability, and passion can build a long and successful career in design.

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