Some advisors seem born with bold voices — but most are still whispering in the corner.

In this episode, hosts Justin Lakin and Wes Young sit down with Matt Halloran, co-founder of ProudMouth and creator of Sonic Boom Coaching, to unpack one of the most uncomfortable (and essential) topics in growth: resistance. They explore why we avoid change, why good marketing often falls flat, and what it really takes to build and scale your influence.

This episode isn’t a pitch; it’s a call to leadership. If you’ve ever felt stuck behind the scenes in your business, this one’s for you.

What to expect:

• Why most advisors think they’re good at marketing, but aren’t
• The three mindset barriers keeping you from real progress (fear, fatigue, and arrogance)
• The five returns on podcasting and why downloads aren’t one of them
• How to build a brand worth talking about (and coaching tips to get there)
• And more!

Resources:

• Submit your podcast question here!
• “The War of Art” by Steven Pressfield
• “10x Is Easier Than 2x” by Dan Sullivan & Dr. Benjamin Hardy

Other Listening Platforms:

• Listen on Apple Podcasts
• Stream on Spotify
• Watch on YouTube

Connect with us:

• Instagram
• X
• Facebook
• LinkedIn
• Youtube
• Wes Young Live Website

Connect with Matt Halloran:

• ProudMouth
• LinkedIn: Matt Halloran
• matt@proudmouth.com
• Calendly: Matt Halloran