Ep. 13 - Joel Johnson on What Advisors Get Wrong About Movie Marketing
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Ep. 13 - Joel Johnson on What Advisors Get Wrong About Movie Marketing
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Do movie events actually work, or are they simply more trouble than they’re worth?
In this episode, Jonathan sits down with Joel Johnson and team at Johnson Brunetti, who have already run 25+ Steep movie events across multiple markets.
They break down what it really looks like behind the scenes, from early challenges and missed opportunities, to the systems they built around collecting data, controlling event flow, and booking appointments at scale.
If you’ve been skeptical of movie marketing, this is a candid look at how one team made it work — and what it actually takes.
Thanks for listening! Keep sending in your questions, comments, and topics you’d like us to cover to podcast@steep.marketing
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