Episode 119 - Saranac F.X. Matt Brewing Company
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Episode 119 - Saranac F.X. Matt Brewing Company
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One of the oldest breweries in the United States is located in Utica, New York. Saranac was founded in 1888 by FX Matt. Yes, 1888!
With that much history, we needed to learn more. Fred Matt is President of Saranac and is a 4th generation family member now running things. Boy, does he have some stories to tell!
We we're on the edge of our seats listening to the rollercoaster ride it has been. From how Saranac managed to stay in business when Prohibition started in 1920. The marketing efforts many years later that increased sales thanks to a well-known actor.
Through it all, Fred Matt says they have continued to evolve with changes throughout the years. Including events like The Boilermaker 15k and the annual Oktoberfest celebration.
Saranac is most certainly here to stay. Fred Matt says another generation will one day be taking over this family tradition.
Cheers!