In this episode of Closing Market Weekly, Phillip Hogan sits down with notary entrepreneur, educator, and content creator Tanisha Baptiste to talk about what it really takes to build a thriving notary business in today’s market. Tanisha shares how a challenge from her husband pushed her into the notary world, how that decision grew into a dual commission in New York and New Jersey, and why she believes the industry still has plenty of room for people willing to market themselves and stay consistent.

Tanisha breaks down one of the biggest myths holding new notaries back: the idea that the industry is too saturated to succeed. She explains why there is still steady demand for notaries through real estate transactions, wills, trusts, apostille services, and general document needs. She also makes a strong case for why excuses, inconsistency, and lack of visibility are often the real problem—not lack of opportunity.

The conversation also dives into the role social media has played in Tanisha’s growth. She shares how platforms like TikTok, Instagram, Facebook, Google, and WhatsApp Business have helped her attract clients, title companies, international apostille customers, and even new mentees. From simple Canva designs to old-school flyer marketing, Tanisha offers practical advice for notaries who want to grow their brand without spending a lot of money.

Phillip and Tanisha also explore her role as an ambassador for the Remote Online Notary Association, where she teaches, supports other notaries, and helps create opportunities inside the community. They also discuss her free ebook, The 30 Day Notary Challenge: Get Booked Fast, which gives new notaries a step-by-step blueprint, templates, and tools to land their first clients and start building momentum.

Tune in now to hear Tanisha’s honest advice on notary marketing, social media, free tools, community, and the mindset it takes to build a business that keeps growing.

Highlights of the episode:

01:35 – The $2 notary challenge

02:40 – Dual commission in NY and NJ

04:25 – Building her brand online

06:05 – The notary saturation myth

08:40 – Getting clients from social media

10:00 – Using WhatsApp Business

12:05 – Free marketing tools for notaries

13:30 – Her role with RONA

15:00 – How the community creates work

17:25 – The story behind her ebook

19:35 – Getting the free guide

21:05 – The meaning behind Overflow

22:40 – Using content to look professional

25:30 – The power of sticking with it

27:40 – How to contact Tanisha

Connect with guest:

Tanisha Baptiste

E-mail:  info@overflownotaryservices.com

Instagram: https://www.instagram.com/overflownotaryservices/

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