In this episode of Closing Market Weekly, Phillip Hogan sits down with Noel Serrato, CEO and co-founder of Notary Every Day Inc., to talk about how technology, automation, and family-driven vision helped shape a platform built to solve real problems in the notary industry. Noel shares how his mother’s experience running a successful signing service, combined with his own background in software engineering at Apple, State Farm, and Choice Hotels, led to the creation of a business designed to support signing services at scale.

Noel explains how Notary Every Day began as a response to outdated and expensive systems that forced signing services to rely on clunky tools, manual coordination, and limited automation. He walks through the early challenges of building a platform from beta to public launch, including the classic problem of needing notaries to attract signing services while also needing signing services to attract notaries. Through partnerships, direct outreach, and a strong foundation in enterprise-level infrastructure, the company was able to grow into a platform now handling thousands of transactions each month.

The conversation also dives into what makes Notary Every Day different from other platforms in the space. Noel breaks down why his team focused on building an operating system for notary fulfillment rather than just another marketplace. From workflow automation and quality control to API integrations and AI-powered scanback reviews, he shares how the company is helping signing services reduce friction, improve visibility, and manage higher order volume without simply adding more headcount.

Phillip and Noel also explore the leadership lessons that have shaped Noel’s journey as a CEO. Noel talks about navigating family business dynamics with his brother and co-founder, learning to build infrastructure before it is urgently needed, and balancing great technology with great people. He also emphasizes the importance of listening closely to customers, identifying the real root issues behind their feedback, and building with their needs in mind.

Tune in now to hear Noel’s insights on building with family, solving operational problems through technology, using AI in notary fulfillment, and creating infrastructure that helps signing services scale with confidence.

Highlights of the episode:

04:15 – Building for mom

06:25 – From beta to launch

07:20 – The chicken-and-egg problem

09:15 – Early coverage gaps

11:10 – Why most platforms fail

12:20 – The operations gap

14:00 – AI scanback reviews

17:20 – Scaling the platform

18:45 – Lean startup thinking

22:20 – Working with family

24:25 – Letting the best idea win

27:00 – How AI catches errors

30:25 – Lessons as a CEO

31:00 – Build before scaling

32:20 – People vs technology

33:50 – Listening to customers

36:45 – How to contact Noel

Connect with guest:

Noel Serrato

Website: https://notaryeveryday.ai/

Linkedin: https://www.linkedin.com/in/noelserrato/

E-mail:  noel@notaryeveryday.ai

noel@notaryeveryday.ai.

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