Episode 4: Designed to Feel vs Designed to Convert- What Usability Testing Reveals
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Episode 4: Designed to Feel vs Designed to Convert- What Usability Testing Reveals
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In this episode, we explore usability testing through a comparative analysis of two digital systems: the Orient Express website and Virgin Voyages. While both platforms were rated as easy to use and highly satisfying, they reveal fundamentally different design strategies—one prioritizing efficiency and conversion, the other emphasizing storytelling and exclusivity. Through these usability tests, we examine how design decisions influence user behavior, perception, and decision-making, and why usability is not just about ease of use, but about aligning systems with intentional outcomes.
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