Fell Into Food Podcast Podcast By Jeff Fell cover art

Fell Into Food Podcast

Fell Into Food Podcast

By: Jeff Fell
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The Fell Into Food Podcast, where culinary craft meets the evolving world of kitchen innovation. Hosted by Chef Jeff Fell, each episode pulls back the curtain on the tools, technology, business strategies, and human stories shaping how modern kitchens actually work. If you’re a chef, operator, manufacturer, educator, or anyone obsessed with where food and technology intersect, this podcast gives you the conversations you won’t hear anywhere else. Real talk. Real expertise. Real innovation—served with the curiosity and candor. It’s the future of the kitchen, one conversation at a time.

Jeff Fell Art Food & Wine
Episodes
  • MATTHEW BEAUDIN: I ALMOST DIED TELLING THIS STORY / THE POWER OF ONE / STORIES FROM THE FIELD

    MATTHEW BEAUDIN: I ALMOST DIED TELLING THIS STORY / THE POWER OF ONE / STORIES FROM THE FIELD
    Apr 6 2026

    Most people talk about sustainability from a conference stage. Chef Matthew Beaudin talks about it from a trash beach in Ghana where someone just threatened to stab him.


    Matthew is a VP of Culinary for Higher Education, and he's spent the last decade logging 250 to 280 days a year on the road — Vietnam, Ghana, the Mekong Delta, a barbecue joint in Texas where he got the last two sandwiches because he happened to be wearing his chef coat. He didn't set out to become a food journalist or a culinary advocate. He set out to see it for himself. And somewhere between going blind in a hotel room in Vietnam, coughing up blood, and making a connecting flight through South Korea while running a full-body infection — he decided that's exactly where he belongs.


    This conversation goes everywhere. We talk about why he went all-in on higher ed dining, what a room full of CIA chef students taught him about Gen Z, and why sustainability isn't expensive — your restaurant is just greedy. We also get into the Cocoa Research Institute in Ghana, the first one ever built, and what it means that a group of scientists are racing to preserve the integrity of cocoa before we engineer it into something unrecognizable — the same way we did with corn and tomatoes.


    Two small-town kids who had the same itch to get out. This one goes deep.


    Socials

    Matthew Beaudin Linkedin: https://www.linkedin.com/in/matthew-beaudin-83424b14/


    Time Stamps

    0:00 — Intro: Why Matthew Beaudin's Work Hits Different

    0:47 — Two Small Town Kids: Kansas, IL and Lincoln, NH

    2:52 — VP Culinary Higher Ed — Why Now

    7:10 — The CIA Speech He Thought Was Bombing (It Wasn't)

    10:05 — Why Gen Z Actually Wants to Make a Difference

    13:35 — How to Inject Real Change Through Contract Management

    16:53 — Surge, Red Dye #40, and What We Actually Ate Growing Up

    18:47 — The Last Brisket Sandwich in Texas

    19:35 — LinkedIn and the Art of Sharing Real Moments

    22:42 — AI Saturation and Betting on Being Real

    24:31 — The Mekong Delta Boat That Almost Capsized

    26:43 — Going Blind and Coughing Blood in a Vietnam Hotel at 3AM

    28:12 — The Trash Beach in Ghana and Nearly Getting Stabbed

    32:08 — Why He Uses His Platform for Voices That Can't Get Out

    32:42 — "There's Something Broken in Me"

    37:29 — Inside Ghana's Cocoa Research Institute with Cho Chocolate

    42:09 — Sustainability Isn't Expensive — Your Restaurant Is Just Greedy

    43:10 — Jeff's University Beef Program: What Actually Worked

    45:32 — How Do You Actually Tell the Story to Diners?

    48:15 — Fear of Doing Nothing

    50:42 — What Matthew Eats When No One's Watching

    52:40 — Advice for the Next Generation: Believe in the Power of One

    54:19 — Where to Find Chef Matthew Beaudin


    Listen to the full episode and more! It would mean the world to me if you could leave a 5 star review on your listening platform to help grow and expand the Podcast.

    YouTube - https://lnkd.in/gQM3S5mr

    Spotify - https://lnkd.in/g_5kFXie

    Apple Podcast - https://apple.co/41RoTm4

    Pandora - https://lnkd.in/gS-wu_YJ


    YouTube: https://youtube.com/@FellIntoFood

    Linkedin: linkedin.com/company/fell-into-food

    Instagram: http://instagram.com/fell_into_food

    Facebook: https://facebook.com/fellintofood

    FellintoFood.com



    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy
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    55 mins
  • CHRIS GILMORE: AMPLIO / AI SLOP IS A SKILL PROBLEM / THE 15K VIDEO RESHOOT

    CHRIS GILMORE: AMPLIO / AI SLOP IS A SKILL PROBLEM / THE 15K VIDEO RESHOOT
    Mar 30 2026
    What if a mom and pop restaurant could have the same marketing firepower as a brand that dropped millions on a Super Bowl ad — without shutting down the kitchen for a day or blowing through their whole year's budget?Chris Gilmore spent years in the trenches of food service — from delivering pizzas at Pizza Ranch to running eight Noodles & Company locations across Kansas City, to learning the culture-first operating philosophy at Raising Cane's. Then he started Amplio AI, and everything he knew about building brands, training teams, and understanding operators got pointed at a new problem: how do small and mid-sized companies compete in a world where video content is everything, but production costs are brutal?Amplio takes AI-generated video clips, stitches them together, and builds professional marketing and training content for brands that couldn't afford a traditional production crew. Chris sat down in the IDM Content Kitchen to walk through the full process — from storyboarding with Imagen Pro to iterating video in Kling 3.0, building music in Suno, and why the resolution of a clip matters more than which model you used. He also broke down how Amplio went from unknown to trending on LinkedIn after a hundred "anti-AI Andys" dogpiled a six-second clip — without any of them reading the post.This one's for the operator who's too busy running the restaurant to think about marketing. And the chef who's shot amazing content but couldn't find a good angle on one ingredient. And anyone who still thinks AI video is just someone typing a prompt and calling it done.It's not. And this episode proves it.**Connect with Chris:**Email: chris@amplio-ai.netLinkedIn: Chris GilmoreCHAPTERS / TIMESTAMPS00:00 Welcome — Chef Jeff in the IDM Content Kitchen00:47 What is Amplio AI?02:44 How the process works: from consultation to campaign05:53 Tackling "AI slop" — why it exists and how to get rid of it07:58 The models Jeff is watching: Seedance, Cdream 5.0, Kling, Gemini08:44 Chris's food service background: Pizza Ranch → Noodles & Company → Raising Cane's10:15 The Raising Cane's culture lesson and the "one love" philosophy14:18 AI vs. creativity — is it killing the art? The CGI argument16:26 Why slop is a knowledge problem, not a technology problem20:00 The democratization of ideas: AI and the next Star Wars22:21 Big brands using AI — Coca-Cola, Super Bowl ads, and all press is brand press26:55 How do you keep up when the models change every two weeks?28:15 Specialization strategy: stay in your lane and build a partner network32:42 NotebookLM breakdown — upload a book, get a podcast back35:41 The full production workflow: storyboarding → images → video → music (Suno) → edit39:37 Which model for what: Kling vs. Runway vs. VO vs. Seedance45:03 Stitching clips from different models: resolution is the key49:05 Changing one ingredient in a training video — 10 minutes vs. a full reshoot54:14 Organic content strategy: find what works, then put money behind it57:22 Why AI changes the math for small businesses with one shot at a marketing budget01:00:17 Where to find Chris and Amplio AI01:01:08 Real-world use for chefs: menus, food photography, animated menu boards, training videosListen to the full episode and more! It would mean the world to me if you could leave a 5 star review on your listening platform to help grow and expand the Podcast.YouTube - https://lnkd.in/gQM3S5mrSpotify - https://lnkd.in/g_5kFXieApple Podcast - https://apple.co/41RoTm4Pandora - https://lnkd.in/gS-wu_YJYouTube: https://youtube.com/@FellIntoFoodLinkedin: linkedin.com/company/fell-into-foodInstagram: http://instagram.com/fell_into_foodFacebook: https://facebook.com/fellintofoodFellintoFood.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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    1 hr and 6 mins
  • HEATHER JOHNSON & AL SCHUSTER: SAMPLE FINDER / LETS PLAY A GAME / IS RETAIL ACTUALLY DYING

    HEATHER JOHNSON & AL SCHUSTER: SAMPLE FINDER / LETS PLAY A GAME / IS RETAIL ACTUALLY DYING
    Mar 23 2026

    The food and beverage industry has a massive blind spot — and it's hiding in plain sight. Brands spend thousands flying reps across the country to do in-store demos, while 90% of shoppers walk right past them without ever knowing the event was happening. There's no centralized place to find where samples are. Until now.


    This week I sit down with Al Schuster, founder and president of Polaris Brand Promotions, and Heather Johnson, the agency's marketing director and co-founder of a brand new app called Sample Finder. Al has been running one of the country's leading experiential marketing and promo staffing agencies for nearly nine years, with over 9,600 brand ambassadors in their nationwide database. Heather brings 15+ years as a brand ambassador and a background in graphic design — and as Al puts it, "I just came up with the idea. Everything else you see? That's Heather."


    The conversation covers how promotional staffing actually works (and why almost nobody knows this industry exists), the frustrating DC grocery store demo that sparked the idea for Sample Finder, how the app bridges the gap between brands and consumers through gamification, rewards, and real feedback — and why they built it nothing like Yelp. We also get into the grocery delivery vs. in-store debate, the pay-to-play problem killing small brand visibility on delivery apps, and some wild brand ambassador horror stories from the field.


    Sample Finder is targeting a public launch in April 2026. Get on the list now at samplefinder.com.


    Follow Al & Heather:

    Sample Finder: samplefinder.com | @samplefinderapp

    Polaris Brand Promotions: polarisbrandpromotions.com


    Listen to the full episode and more! It would mean the world to me if you could leave a 5 star review on your listening platform to help grow and expand the Podcast.

    YouTube - https://lnkd.in/gQM3S5mr

    Spotify - https://lnkd.in/g_5kFXie

    Apple Podcast - https://apple.co/41RoTm4

    Pandora - https://lnkd.in/gS-wu_YJ


    YouTube: https://youtube.com/@FellIntoFood

    Linkedin: linkedin.com/company/fell-into-food

    Instagram: http://instagram.com/fell_into_food

    Facebook: https://facebook.com/fellintofood

    FellintoFood.com



    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy
    Show more Show less
    50 mins
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