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In this episode I'm talking about how to know when it's time to change your ideal client, your offers and your pricing. Not from a strategic angle first, but from the inside out — because the internal shift has to happen before any of the external stuff will actually stick.

We cover:

• The signs you've outgrown your ideal client (including the ones that feel uncomfortable to admit)
• Why staying costs you more than leaving — your sales motivation, your confidence, your revenue
• Why most people try to fix this strategically first, and why that doesn't work
• How we measure our value by our current clients' results and why that keeps us capped
• What actually has to shift first, before you can look at client, offer and positioning
• The three things you need to nail to be positioned to work with a more advanced client

If you want to go deeper, I released an article that's kinda like a mini masterclass on Substack last week that walks you through the journalling work to help you honour where you've been, get clear on who you're ready to serve next, and start redesigning your offer and pricing to match. That's available to paid subscribers — join us here.

And if you want to do this work live with me, we start the Impact transformation inside The Collective this Tuesday the 31st March, and you'll then be able to stay and work with us live through our remaining Transformations for the year - we have Thought Leadership & Sales, Money, Freedom and Wealth all still to come! You can just join the course, or add The Collective at checkout.

And if you're established, you're already building toward $300-500k/year, and you want the combo of my coaching plus a tight knit group of smart entrepreneurs doing this work together — check out The Mastermind.

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Ah! Welcome to a new era of the podcast!

Yes, we have a new name, and all will be revealed in the episode!

Tune in to hear me chat about

- why I've changed the name

- decentering instagram from my business

- lessons on changing your mind, and choosing new directions

And, if you want to read all about my 2026 Business Plan on Substack, you can do that here >>> https://fortunefulfilled.substack.com/p/my-2026-business-plan

You Are The Magic is on sale for my birthday! Take 37% off until Sunday 8th February using code BIRTHDAY37 here >>> www.carlyanna.co/magic

And of course, if you desire to work with me as your mentor and coach, you can always join us in The Collective, or apply for The Mastermind:

Check out my new website here. She's so shiny and pretty!

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Want to ask a question, or share what you loved? Send us a text!

Tune into this episode to hear...

• The oscillation between "I'm so tired from this massive year" and "I'm ready to GO for next year"
• What's changing in The Fulfillionaire Collective for 2025 (this is wild)
• Why doing business "your way" is actually radical (even though it shouldn't be)
• The major focus shift coming in 2025 - and why The Collective is getting all my energy
• How I'm starting the new year exactly the way she means to continue

Join The Collective

Get in now to soak up the transformations and toolkit before the first live call on January 6th!

This is a space for you if you want to experience a completely different way of doing business - where you put up the blinders, redefine success, and make your business the most simple, wildly profitable, and fulfillment-first version of itself.

Join us here

Support the show