Game On: Why Marketers Can’t Ignore Gaming

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Game On: Why Marketers Can’t Ignore Gaming

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In this kickoff episode of Martech On My Mind, host Elliott Brown explores the untapped potential of immersive marketing in gaming and eSports. Featuring a powerhouse panel of Georgia-based industry leaders, the conversation dives into why gaming is the largest and most engaged entertainment medium—and how brands can authentically connect with diverse, global audiences through it. From real-world success stories and strategic brand partnerships to the rise of AI-driven gaming experiences, this episode highlights why Georgia is at the forefront of this booming industry and why marketers should be paying attention.

Meet the Guests:

Todd Harris – CEO, Resurgens Gaming; Co-founder, Hi-Rez Studios
Andrew Greenberg – Executive Director, Georgia Game Developers Association
Robb Chiarini – Head of Partnerships, Licensing & Events, Zenni Optical
Michael Simms – Owner, 2011 Creative Group; Co-founder, Divertica

This podcast is brought to you by the Marketing Society of TAG (Technology Association of Georgia).

Connect with us on LinkedIn to learn about upcoming events, connect and grow!

This podcast is produced by Clout Podcasting, a proud member of the TAG Marketing Society.

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