'Happy Gilmore' (1996): Subway's Sponsorship of Happy Gilmore
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'Happy Gilmore' (1996): Subway's Sponsorship of Happy Gilmore
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We don’t want a piece of fictional sponsorship valuation—we want the whole thing! Ross and Joe Canfield (Founder and CEO of Fairways Relationship Management, Director of Affinity Partnerships for the University of Utah and host of the ‘Fairways to Fortune’ podcast) are feelin’ the flow analyzing Subway’s sponsorship of the irascible linksman Happy Gilmore. Plus: Did Grandma Gilmore have a gambling problem? Why did Virginia wait until the PGT championship to find Happy a sponsor? And what’s wrong with the Waterbury Open leaderboard? We answer these questions and more. Talk about a hole in one.
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