Hillery Smith Shay on Total Experience and Digital Transformation at Children's Minnesota
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Hillery Smith Shay on Total Experience and Digital Transformation at Children's Minnesota
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In this episode, Hillery Smith Shay, Chief Marketing and Experience Officer and Senior Vice President of Communications at Children's Minnesota, shares how the organization is embedding a systemwide total experience strategy, launching Epic to power a seamless digital front door, and positioning experience as a true strategic differentiator amid financial and care delivery challenges.
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